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Tribal Values

Our ranked values provide a ‘values circle of safety’ in which each tribe member is free to make decisions, while still working together. Our values guide us in our daily work, across many languages, cultures and geographies. We will continue to thrive as a tribe and as individuals if we cherish and live our values.

In our tribal tepees (offices) around the world you will frequently hear tribe members ask: “Are we doing the right thing?” and “Will we create positive lasting memories with this decision?”

Accountability is extremely important at WD-40 Company; paired with a love for what we are doing and our excitement about the future, this creates a positive outcome which links back to one of our values on creating positive lasting memories.

Please only consider a career with WD-40 Company if you feel as strongly about our values as we do, because we live, breathe and play by our values every day.

WD-40 Company Values

  1. We value doing the right thing.
  2. We value creating positive lasting memories in all our relationships.
  3. We value making it better than it is today.
  4. We value succeeding as a tribe while excelling as individuals.
  5. We value owning it and passionately acting on it.
  6. We value sustaining the WD-40 Company economy.

The Maniac Pledge 

WD-40 Company fosters a culture of accountability. This means that tribe members are accountable for their commitments, take initiative, act passionately and excel together.  An accountable culture eliminates the need for micromanagement and increases our effectiveness. We call this living the Maniac Pledge:

“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ‘get this sooner’. If I’m doing something others should know about, I’m responsible for telling them.”

Learn About Our Values

AGUSTO ON DOING THE RIGHT THING

We do the right thing in serving our Tribe, our stockholders, our customers, our products, our end-users, our suppliers and even our competitors. This means looking for the right action in every context, and asking critical questions that bring out the best course or decisions relevant to the situation and the circumstances.

MONIA ON CREATING POSITIVE LASTING MEMORIES IN ALL OF OUR RELATIONSHIPS

As a result of our interactions with our tribe and stakeholders, we all will feel better at the end of the interaction than we did when we began; we will leave with a positive memory of it. Our stockholders should be proud to say they own our stock. Our customers should consider us a part of their business success.

ARTI ON MAKING IT BETTER THAN IT IS TODAY

We value continual improvement. We are a learning organisation. We are responsible for our own development and helping others to learn, as well. We celebrate our successes, then move on to new heights of achievement. We solicit ideas and solutions from all, and consistently look for ways to progress.

SEVERINE ON SUCCEEDING AS A TRIBE WHILE EXCELLING AS INDIVIDUALS

We recognise that collective success comes first. Our organisation is a global company with many different locations and tribe members spread far and wide. But everything we do is geared toward the success of the entire company, and within the company are smaller groups, whether they are functional departments or teams defined by geography.

JO ON OWNING IT AND PASSIONATELY ACTING ON IT

We get our shoes dirty. We are relentless about understanding our business and our role in impacting it. We are passionate about our end users, customers and markets, and how we can positively impact them. We act in ways that maintain our traditions while positioning us powerfully for the future. We consider carefully, act boldly, and course correct as[...]

KIERON ON SUSTAINING THE WD-40 ECONOMY

We realise creating and protecting economic value for our tribe and its stakeholders is a tremendous responsibility. We take seriously the fact that many families are dependent upon the actions we take. We recognize and accept this responsibility.